Technical SEO for Shopify
Content calendars alone will not fix indexation drops or slow product templates. We audit how Shopify serves your store to search engines and ship fixes your dev team can maintain—or handle the implementation ourselves.
Who this is for
Technical SEO is a high-margin add-on to Shopify Technical Partner work—migrations, themes, and retainers—not a content-marketing agency offer.
This is a fit
- Shopify stores that need crawlability, indexation, site architecture, performance, structured data, or reliable measurement
- Teams that want an ongoing technical partner rather than a one-time automated report
- Migrations or theme launches where redirects, canonicals, and templates can break search visibility
This is not a fit
- Businesses that mainly need blog posts, social content, or link-building retainers
- Requests for ranking guarantees or unpublished traffic claims
- Stores looking for a generic PDF audit with no implementation path
Search visibility built into the storefront
Technical SEO is an add-on to our Shopify development and migration work, and a standalone engagement when you already have a theme but need an engineer’s eye on crawl paths, markup, and performance. We prioritize changes that affect revenue pages—not vanity scores.
Outcomes we target
- Cleaner indexation for collections, products, and filtered URLs
- Valid structured data for products, breadcrumbs, and organization markup
- Measurable improvements to LCP and CLS on high-traffic templates
- Redirect and canonical strategy that survives theme updates and migrations
Technical SEO modules
We scope audits and implementation sprints around the issues that actually block rankings and conversions.
Crawl & indexation
Robots rules, sitemap hygiene, faceted navigation controls, and pagination patterns reviewed against how Shopify renders your theme.
Structured data
Product, offer, breadcrumb, and organization schema implemented or corrected with validation in Search Console.
Core Web Vitals
Template-level performance work on hero media, scripts, and third-party tags that inflate LCP and CLS on mobile.
Redirects & migrations
Redirect maps, canonical tags, and hreflang considerations when URLs change during a replatform or major theme launch.
Monitoring setup
Baseline reporting in Search Console and analytics so you can see whether fixes hold after deploys.
Developer handoff
Prioritized backlog with acceptance criteria—whether we implement or your team takes the tickets.
Engagement flow
- 01
Baseline audit
Crawl export, Search Console review, and template sampling to identify indexation, markup, and performance gaps.
- 02
Prioritize fixes
We rank issues by revenue impact and implementation cost, separating quick wins from theme-level work.
- 03
Implement or spec
We ship fixes in your Shopify theme or deliver detailed tickets for your in-house developers.
- 04
Verify & monitor
Re-crawl, rich-results validation, and a short monitoring window to confirm improvements stick.
Proof on file
We do not publish ranking or traffic claims without approval. Related public work is listed here until dedicated SEO case studies exist.
Common questions
01Is this the same as content marketing?
No. This work is crawlability, indexation, structured data, performance, redirects, and reporting. We do not produce routine blogs or social posts as part of technical SEO.
02Do you guarantee rankings?
No. Search results depend on more than technical fixes. We will tell you what is broken, what to fix first, and what we can implement—without promising positions.
03How does this relate to a Shopify migration?
Migrations are where technical SEO usually matters most: URLs, redirects, templates, and structured data. We often pair this work with a WooCommerce move or a theme rebuild.
04Can this be a one-time audit?
Yes. Some clients need a prioritized audit and handoff. Others want us to implement the fixes and keep monitoring. Both are in scope; content retainers are not.
Need a technical SEO second opinion?
Send your store URL and what changed recently—migration, theme launch, or traffic drop. We will suggest a focused audit or implementation scope.
> Request SEO review