Shopify Development
Shopify development & fractional tech partnership
Wheelbarrow Digital works with growing brands that have outgrown DIY store development and maintenance, but are not ready for a full-time in-house Shopify team.
Who this is for
This is Shopify implementation help for product brands.
This is a fit
- Product brands (physical goods or digital downloads)
- Stores that have outgrown DIY or theme-market templates
- Teams that need engineering without a full-time hire
This is not a fit
- Service businesses or marketing sites that do not sell products (Websites & Web Applications)
- Requests for marketing content, advertisements, or social media management
- Guarantees of ranking or traffic (Technical SEO)
What clients hire me for
- Custom themes that match how the brand actually merchandises
- Reliable connections to ERP, SaaS/subscription, and email tools
- A technical partner who joins planning calls and owns the shipping of changes
Development modules
These are the capabilities I combine most often for Shopify clients.
Custom theme development
Online Store 2.0 sections, performance-conscious Liquid, and admin-friendly content structures.
Apps & integrations
Connect ERP, SaaS/subscriptions, and email tools without fragile middleware.
Ops automations
Scripts and flows that remove manual steps from inventory, fulfillment, and reporting.
Fractional retainer
Ongoing engineering capacity for roadmap work, reviews, and production support.
Common questions
01What does a Shopify “theme” actually mean?
The theme is the storefront code (Liquid, sections, templates) that controls how products, collections, and pages render. Custom work here is what makes the admin experience and front-end match the brand.
02How do you price a store build?
Project work typically ranges $2,000–$8,000+ depending on scope. Retainers are scoped monthly based on expected capacity. I quote after a short discovery, not from a rate card alone.
03Do you also write blogs, run ads, or manage social?
No. I stay on the engineering and technical side — themes, integrations, performance, and platform decisions.
04Can you migrate from WooCommerce?
Yes. I handle catalog, customers, orders, and redirects so SEO equity survives the move.
05What if I do not need a store?
Then Shopify is the wrong platform, but I also build and maintain marketing websites and web applications for clients.
06What happens after launch?
You receive documentation of what was built. Clients can move to a light retainer for ongoing changes; others self-manage after the handoff.
Need a Shopify Technical Partner?
Tell me what you are selling, what is broken or slow today, and whether you need a project or ongoing support. I will respond with next steps—not a boilerplate proposal.